We’re going to let you in on a little secret: connecting the connections in your network completely changes the game.
In fact, if you mastered just this one simple technique, you would never need to learn anything else about marketing! And yes, we are 100% serious. It’s virtually impossible for us to oversell the power of this particular marketing strategy.
Yes, we all know that networking is a necessary evil in the world of sales. But let’s be honest with each other, you do actually enjoy it? If you’re anything like us, we look forward to it about as much as getting a root canal. Forced conversations. That “one guy” who clearly doesn’t understand the foundational basics of what networking actually is. The people who graciously dump you into their email marketing list after the fact, as if it’s some sort of courtesy.
Once you’re finished with this course, you’ll never have to sell or ask for anything… yet referrals will come your way like never before. You’ll spend your time being a hero to potential referral sources to the point that they will start to seek you out. In fact, your value to them will be so far off-the-charts that they will feel as if they could never adequately repay your generosity.
Now that’s what we’re talking about!
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