Facebook Marketing Made Simple – Masterclass

MODULE 0: INTRODUCTION AND OVERVIEW
1 Topic
Onboarding Survey
MODULE 1: THE SECRET SOUP FOR FACEBOOK MARKETING
5 Topics
Lesson 1: The Secret Formula to All Marketing
Lesson 2: All About Page Migration & Mergers
Lesson 3: Make A Great First Impression!
Lesson 4: First Boosted Post
Module Feedback Survey
MODULE 2: ADs MANAGER & BUSINESS MANAGER
9 Topics
Lesson 1: Overview, Navigation, and Functionality
Lesson 2: Page Posts v/s Dark Posts
Lesson 3: Creating Facebook Campaigns
Lesson 4: Special Ad Category
Lesson 5: Smart Budget Management
Lesson 6: Audience Targeting
Lesson 7: Wear Out The Duplicate Button
Lesson 8: Ad Pricing
Module Feedback Survey
BONUS TUTORIAL On Ad Manager
BONUS TUTORIAL On Facebook’s Ad Support Page
MODULE 3: CONTENT IS KING!
4 Topics
Lesson 1: The Hook
Lesson 2: Planning is the Key
Lesson 3: Curating Posts
Module Feedback Survey
BONUS MODULE: GOOD CURATED CONTENT
4 Topics
BONUS Lesson 1: How To Find Good Curated Content!
BONUS Lesson 2: Video Programs
BONUS Lesson 3: How To Download A Video From Facebook Or YouTube
Module Feedback Survey
MODULE 4: REINFORCING SOME OF THE HARD STUFF
7 Topics
Lesson 1: To Reduce Rejections
Lesson 2: Rejection Management
Lesson 3: TOP-OF-FUNNEL Content
Lesson 4: Everything starts with THE HOOK
Lesson 5: Calls To Action
Cheat Sheet Video: Top of Funnel for different professionals
Module Feedback Survey
Quick Review on Some Terminologies!
QUICK BONUS TIP on ‘MOST COMMON MISTAKES’
MODULE 5: CONTENT POSTING
5 Topics
Lesson 1: Content Posting Cheat Sheet
Lesson 2: When Should I Choose Each Objective For My Campaign?
Lesson 3: Audience Building And Usage
Lesson 4: Top-of-funnels, Lead Gen, & Posting!
Module Feedback Survey
BONUS TUTORIAL On Performance Expectations And Reporting
BONUS TUTORIAL ON ‘‘How to add the audiences when you’re doing an ad?’’
MODULE 6: ALL ABOUT MESSENGER ADs
6 Topics
Lesson 1: How to Create an Ad in Messenger!
Lesson 2: Saved Messages
Lesson 3: Messenger Lead Ads
Lesson 4: Lead Form in the Messenger Editor
Lesson 5: Links
Module Feedback Survey
BONUS TUTORIAL on IMPORTING DATABASE
BONUS TUTORIAL on GETTING THINGS APPROVED
MODULE 7: THE INTERVIEW
3 Topics
Lesson 1: How to do a video with an interview!
Lesson 2: Interview Fundamentals
Module Feedback Survey
BONUS MODULE: Aaron Alvarez’s Facebook marketing
5 Topics
Lesson 1: Introducing Aaron Alvarez
Lesson 2: Rule Of Thumb For Video Editing
Lesson 3: Aaron’s Posting & Boosting Strategy
Lesson 4: Aaron’s Best Resources
Module Feedback Survey
MODULE 8: ALL ABOUT POST PRODUCTION
5 Topics
Lesson 1: Key Terms And Concepts
Lesson 2: Bill’s Video Editing Guidelines
BONUS Tutorial on Editing a Video
Lesson 3: Facebook’s Video Guidelines
Module Feedback Survey
MODULE 9: LET’S SUMMARIZE
6 Topics
Lesson 1: Posting Guidelines: Audience Nurturing Posts
Lesson 2: Audience Growth Posts
Lesson 3: Lead Gen, Messenger, & Social Validation Posts
Lesson 4 : Audience Creation, Maintenance, & Usage
Lesson 5: Remember!!
Module Feedback Survey
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Lesson 1: The Secret Formula to All Marketing

Facebook Marketing Made Simple – Masterclass MODULE 1: THE SECRET SOUP FOR FACEBOOK MARKETING Lesson 1: The Secret Formula to All Marketing

Welcome to The Secret Formula to All Marketing!
In this lesson you’ll get hold of all the secret formulas to Facebook Marketing.

By the end of this lesson, you would’ve learnt:

  • The Mere Exposure Effect
  • The importance of REACH, FREQUENCY, & IMPACT
  • Simple marketing plans to grow your audience

Action Points

  • Watch the lesson video
  • Click on the icon and download the Notes
  • Go through the support documents attached in the module preview 

 Notes for the lesson

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