Facebook Marketing Made Simple – Masterclass

MODULE 0: INTRODUCTION AND OVERVIEW
1 Topic
Onboarding Survey
MODULE 1: THE SECRET SOUP FOR FACEBOOK MARKETING
4 Topics
Lesson 1: The Secret Formula to All Marketing
Lesson 3: Make A Great First Impression!
Lesson 4: First Boosted Post
Module Feedback Survey
MODULE 2: ADs MANAGER & BUSINESS MANAGER
9 Topics
Lesson 1: Overview, Navigation, and Functionality
Lesson 2: Page Posts v/s Dark Posts
Lesson 3: Creating Facebook Campaigns
Lesson 4: Special Ad Category
Lesson 5: Smart Budget Management
Lesson 6: Audience Targeting
Lesson 7: Wear Out The Duplicate Button
Lesson 8: Ad Pricing
Module Feedback Survey
BONUS TUTORIAL On Ad Manager
BONUS TUTORIAL On Facebook’s Ad Support Page
MODULE 3: CONTENT IS KING!
4 Topics
Lesson 1: The Hook
Lesson 2: Planning is the Key
Lesson 3: Curating Posts
Module Feedback Survey
BONUS MODULE: GOOD CURATED CONTENT
4 Topics
BONUS Lesson 1: How To Find Good Curated Content!
BONUS Lesson 2: Video Programs
BONUS Lesson 3: How To Download A Video From Facebook Or YouTube
Module Feedback Survey
MODULE 4: REINFORCING SOME OF THE HARD STUFF
7 Topics
Lesson 1: To Reduce Rejections
Lesson 2: Rejection Management
Lesson 3: TOP-OF-FUNNEL Content
Lesson 4: Everything starts with THE HOOK
Lesson 5: Calls To Action
Cheat Sheet Video: Top of Funnel for different professionals
Module Feedback Survey
Quick Review on Some Terminologies!
QUICK BONUS TIP on ‘MOST COMMON MISTAKES’
MODULE 5: CONTENT POSTING
5 Topics
Lesson 1: Content Posting Cheat Sheet
Lesson 2: When Should I Choose Each Objective For My Campaign?
Lesson 3: Audience Building And Usage
Lesson 4: Top-of-funnels, Lead Gen, & Posting!
Module Feedback Survey
BONUS TUTORIAL On Performance Expectations And Reporting
BONUS TUTORIAL ON ‘‘How to add the audiences when you’re doing an ad?’’
MODULE 6: ALL ABOUT MESSENGER ADs
6 Topics
Lesson 1: How to Create an Ad in Messenger!
Lesson 2: Saved Messages
Lesson 3: Messenger Lead Ads
Lesson 4: Lead Form in the Messenger Editor
Lesson 5: Links
Module Feedback Survey
BONUS TUTORIAL on IMPORTING DATABASE
BONUS TUTORIAL on GETTING THINGS APPROVED
MODULE 7: THE INTERVIEW
3 Topics
Lesson 1: How to do a video with an interview!
Lesson 2: Interview Fundamentals
Module Feedback Survey
BONUS MODULE: Aaron Alvarez’s Facebook marketing
5 Topics
Lesson 1: Introducing Aaron Alvarez
Lesson 2: Rule Of Thumb For Video Editing
Lesson 3: Aaron’s Posting & Boosting Strategy
Lesson 4: Aaron’s Best Resources
Module Feedback Survey
MODULE 8: ALL ABOUT POST PRODUCTION
5 Topics
Lesson 1: Key Terms And Concepts
Lesson 2: Bill’s Video Editing Guidelines
BONUS Tutorial on Editing a Video
Lesson 3: Facebook’s Video Guidelines
Module Feedback Survey
MODULE 9: LET’S SUMMARIZE
6 Topics
Lesson 1: Posting Guidelines: Audience Nurturing Posts
Lesson 2: Audience Growth Posts
Lesson 3: Lead Gen, Messenger, & Social Validation Posts
Lesson 4 : Audience Creation, Maintenance, & Usage
Lesson 5: Remember!!
Module Feedback Survey
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Lesson 4: First Boosted Post

Facebook Marketing Made Simple – Masterclass MODULE 1: THE SECRET SOUP FOR FACEBOOK MARKETING Lesson 4: First Boosted Post

Welcome to First Boosted Post!
Boosting a post is all about getting REACH. In this lesson, you will acquire the skills to boost your Facebook post.

By the end of this lesson, you would’ve learnt:

  • How to announce your new page?
  • The steps for boosting a post!

Live Walkthrough: First Boosted Post

Action Points

  • Watch the lesson video
  • Click on the notes and download the Notes
  • Go through the support documents in the Module Preview
  • Download and complete the Module Worksheets

Notes for the lesson

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